Navigating the drug’s launch in NHS
The NHS drugs bill is estimated to be £20 billion in 2020/21. This is a massive market for any pharmaceutical company big or small to ignore but same time complex to penetrate. A new innovative drug doesn’t guarantee anyone will buy the medicine. For commercial...
Guidance anomalies-analytic tools to alert priorities.
How does Commercial Pharma align to NHS guidance opportunities? Formulary Analytics enables companies to be agile and increasingly aligned with 'their NHS customers. Non-alignment of your product across formulary and guidance status creates scenarios that reduce...
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